The perfect stage for a challenge
I joined the group in 2016 after having worked as a researcher at The University of Manchester. I wanted the chance to put in practice the sustainability principles and methodologies I had used in academia and drive the change from a business perspective. Broadview offered me the perfect stage for this challenge – here, sustainability is something we take seriously; it is not just words, it is about making the change happen.
Our commitment towards sustainability boils down to three simple and clear principles: do no harm, do good, do better. However, how are these principles translated into something practical? As we believe that facts speak louder than words, our approach can consistently be described as fact-based. Based on the principle that “if you don’t measure it, you cannot manage and improve it”, the foundations of our sustainability approach and activities lie in the measurement of our environmental performance. Sustainability assessments (through life cycle assessment methodology) have become the pivotal tool to guide the development of new products, to lead the way to the introduction of new raw materials and processes, and to help the selection of suppliers, making sustainability a cornerstone of our strategy. It has attention within all our companies, first directed to our materials business.
Our sustainability policy is based on the firm conviction that any change must begin within ourselves. The challenge consists of reducing the environmental impact of our products and operations to a minimum. Trainees play a key role in performing life cycle assessments and translating the results into opportunities to reduce our environmental footprint. In this way, we can develop and monitor environmental improvement plans and sustainability programs and promote discussions with decision makers in different departments, ranging from purchasing, R&D, quality and SHE (safety health and environment) to sales and marketing.